Gas prices which have recently approached historic highs are affecting consumers in many areas that are not immediately obvious, according to analysis from the transportation management software team at Software Advice. For example, for every $10 increase in crude oil price, gas prices rise $0.25 and remove $25 billion from the US economy, according to this article.
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Rising Gas Prices Hit Consumers in Many Areas
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Lead Gen Top Mobile Campaign Goal
Thirty percent of the mobile ad campaigns conducted via the Millennial Media network in April 2011 had an advertiser goal of lead generation, according to [sign-in page] the June 2011 SMART Report. Sustained in-market presence closely followed as the advertiser goal of 29% of Millennial mobile campaigns.
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Top Radio Advertiser Product Category – May 2011
Source: MediaGuide
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Top 10 Auto Manufacturer Websites – May 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Experian Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
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Top 10 Community-Based Organization Websites – May 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Experian Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
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May Promotional Email Volume Rises 13% YOY
The top online retailers sent each of their subscribers 3.1 promotional emails on average during the week ending June 3, 2011, according to Chad White, research director at Responsys and author of the Retail Email Blog. That’s down 1% week-over-week, down 7% from where it was four weeks ago, and up 13% year-over-year.
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Interest in New Gaming Consoles High
Nearly a quarter of US gamers say they would buy a new console (successor to Wii) from Nintendo (27%) within six months of release, but a near-equal share say the same for new Sony (24%) and Microsoft (25%) consoles, according to data from The Nielsen Company. These three consoles have substantially higher percentages of gamers willing to buy within six months of release than any other consoles included in the Nielsen survey.
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6 in 10 Americans Likely to Reduce Restaurant, Entertainment Spend
Six in 10 US adults are likely to reduce spending on eating out (61%) and entertainment (59%) in the next six months, according to results of a May 2011 Harris Poll. These figures are relatively flat compared to recent history, but down significantly from March 2009, during the worst period of the recession.
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Mobile Social Networking Grows
The frequency of mobile social networking grew about 10% between the three-month period ended January 2011 and the three-month period ended April 2011, according to comScore MobiLens data. Twenty-eight percent of US mobile subscribers accessed a social networking site via mobile phone in April, compared to 25.3% in January.
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Fuel Prices Power Electric Vehicle Interest
About eight in 10 (78%) of US consumers would consider purchasing an electric vehicle (EV) when fuel prices reach $5 per gallon, according to an April 2011 study from Deloitte. Results of “Gaining Traction” indicate that consumer interest in EVs steadily rises with fuel prices, with nearly 100% of consumers willing to consider an EV purchase if fuel prices surpass $7 per gallon.
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TV Remains Dominant Video Device
TV remains the most popular device for viewing video content, according to [pdf] a market research brief based on a December 2010 survey from the Consumer Electronics Association (CEA). CEA research finds nine in ten (93%) US households view content on a TV, followed by computers (49%), car video entertainment (13%), cell phones/smartphones (13%) and MP3 players (11%).
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Mobile Retail Users Skew Young, Rich
Mobile retail users skew younger and wealthier than the general mobile audience, according to [sign-in] a report released by Millennial Media and comScore in June 2011. Data from “Mobile Intel Series: Retail” indicates the highest percentage of mobile retail users, 36%, are between the ages of 25-34.
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SocNets Offer Monetary Possibilities
Popular social networks such as Facebook and Twitter may offer retailers the possibility of monetizing their presence on them, according to an April 2011 survey conducted by Shop.org, comScore and Social Shopping Labs. Findings from the “2011 Social Shopping Survey” indicate two-thirds of Twitter users (67%) say a post has spurred them to click through to a website, as do more than half of Facebook users (56%).
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Alaska Airlines Soars in Customer Satisfaction
Alaska Airlines ranks highest in the traditional network carrier segment for a fourth consecutive year, according to the J.D. Power and Associates 2011 North America Airline Satisfaction Study. Alaska Airlines scores 680 on a 1,000-point scale; the industry average is 651.
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Consumer Electronics Top M-Commerce Purchase
Consumer electronics are the product category most frequently purchased via mobile device, according to [sign-in] a report released by Millennial Media and comScore in June 2011. Data from “Mobile Intel Series: Retail” indicates 31% of m-commerce shoppers have purchased a consumer electronics item.
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Mobile Display Advertisers Double in 2 Yrs
The number of US advertisers using mobile display ad campaigns has more than doubled in the past two years, with mobile content and publishing accounting for half of all products advertised on mobile device, according to March 2011 comScore Mobile AdMetrix data. An analysis of advertised categories revealed that mobile content and publishing accounted for 50% of mobile ads, while 26% of display advertisements were for consumer discretionary goods, IT accounted for 7%, and financial services accounted for 6% of mobile display ads.
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LinkedIn Seen as Most Important SocNet
While Facebook has the highest engagement rate of the “big five” social networks (Facebook, LinkedIn, MySpace, Twitter, YouTube), the highest percentage of online consumers think having a LinkedIn account is important, according to an April 2011 study from ROI Research and Performics. Data from “S-Net: A Study in Social Media Usage and Behavior” indicates 59% of online consumers rate having a LinkedIn account 4 or 5 on a five-point importance scale, compared to 53% giving this level of importance to having a Facebook account.
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LGBT Travel Plans Increase for Summer ’11
Lesbian, gay, bisexual and transgendered (LGBT) adults are more likely to travel this summer than they were in summer 2010, according to an April 2011 poll from Harris Interactive. Sixty-five percent of LGBT adults plan to take a leisure trip this summer, up 8% from 60% in 2010.
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Marketing Innovation Key to Capturing Consumers
Innovation in developing new goods, services and experiences for and with customers is key to marketing success in the B2C channel, according to consumer trends firm trendwatching.com. Calling this trend “innovation extravaganza,” trendwatching.com advises marketers to practice innovation in a number of key trend areas.
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Innovation, New Media Seen as Key Branding Skills
Executives are most likely to see more innovative approaches to targeting/marketing and capabilities in new media are the abilities their marketing organizations need to demonstrate during the next two to three years to build successful brands, according to [pdf] a study from strategic brand and marketing consultancy Prophet. The “2011 State of Marketing Study” shows that 84% cited more innovative approaches and 68% said new media capabilities (more than one answer permitted).
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