Comparing prices is the top reason online consumers discuss a product, service, company or brand on social networking sites, according to an April 2011 study from ROI Research and Performics. Data from “S-Net: A Study in Social Media Usage and Behavior” indicates 59% of online consumers discuss price comparison occasionally or frequently on social networks, the highest percentage for any reason the study offered.
Price Comparison Top Reason for SocNet Product Discussion
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More of This Week’s Research for Marketers
Below are some links to recent research news, studies and lists from the collection of items that MarketingCharts didn’t get to writing up this week, but still may be worth a peek:
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Top 10 Sports Websites – May 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Experian Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
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Top Radio Advertisers – Hardware / Home Improvement – May 2011
Source: MediaGuide
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Americans Cut Back Less as Summer Approaches
Americans have in recent weeks become slightly less likely to say they are cutting back on their weekly spending, according to Gallup data. Gallup analysis suggests this means that actual consumer spending may increase as summer gets underway.
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Top Radio Advertisers – Beer and Malt Beverage – May 2011
Source: MediaGuide
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Newspapers Expect Higher Digital Revenue Stream
US newspapers generally expect the percentage of their revenue stream derived from digital products to grow substantially in the next three years, according to [pdf] an April 2011 study from the University of Missouri School of Journalism and Reynolds Journalism Institute. Results from “The Push to Paid” indicate that today, more than 50% of newspapers obtain 9% or less of their revenues from all digital products.
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Consumers Prefer Infrequent SocNet Communication
The highest percentages of online consumers say products, services and companies should communicate via social networks once a month or less and once a week or less, according to an April 2011 study from ROI Research and Performics. Data from “S-Net: A Study in Social Media Usage and Behavior” indicates 28% of online consumers say social network communication should be conducted once a month or less, while 26% say once a week or less.
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Top 10 Broadcast Media Websites – May 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Experian Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
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Top 10 House and Garden Websites – May 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Experian Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
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Top 10 TV Websites – May 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Experian Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
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Top 10 Video, Multimedia Websites – May 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Experian Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
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Top Radio Advertisers – Department Stores – May 2011
Source: MediaGuide
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Organized Crime Hits Almost All Retailers
Of the 129 retail companies surveyed by the National Retail Federation (NRF) this year, nearly all (94.5%) have been the victim of organized retail crime in the past 12 months. Data from the “2011 Retail Organized Crime Survey” indicates this is a 6% increase from 89.5% of retailers that were victimized from May 2009-May 2010.
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Top 10 Social Networking Websites & Forums – May 2011
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Experian Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
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More Pages to Explore .....
